Laigle Business Group

Blog Creation

Blog Creation

Gaining an Advantage with Blogging

You may be wondering whether it’s really worth the time and effort required to maintain a blog as part of your business site. What are the benefits? Will it really help you gain an advantage in the marketplace? Yes! Yes it will, and here are just 4 reasons why:

 

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1) First, and most importantly, creating regular blog content will drive a steady stream of traffic to your site through search engines and social networks. You see, each blog post you create is another opportunity for Google and other search engines to find your site, or for people to share your content with their followers on Twitter, Facebook, LinkedIn, etc. The more you update your site by publishing a new blog post, the more search engines are reminded that your site is active, the more your content is shared on social media sites, and new audiences are introduced to your site.

2) Now that your site is gaining traffic, your blog can help turn visitors into leads. By adding a lead-generating call-to-action to each post, you are giving your visitors a place to voluntarily submit their information to your sales team. This is usually done in exchange for a free gift, such as an e-book, or free trial.

 

3) Your blog will help you become an authority on your market in the eyes of your readers when you are able to consistently provide answers to their common questions. This creates trust and allows for a more productive sales conversation.

 

4) Last, but not least, your blog will continue working for you long after you have published a post. Each time you publish a blog post, you will generate a certain number of views. As these views increase with each new post, your ranking will rise higher and higher on search engines like Google. This means that months and even years from now you can generate leads and sales from a blog post you spent only a few hours writing! Our you can use our services and save that time as well!

Three Reasons Not Everyone Uses an On-Site Blog

"I have no clue what to write about!“

To create a loyal readership, you must first understand which topics and news stories people care about. This is often the most difficult part of creating a dynamic and interesting blog. Researching these ideas requires at least as much time as writing about them.

"I simply don't have the time!“

Site owners have a limited amount of time during the week, and most would rather work in areas other than their blog posts. For your on-site blog to be successful, you will need at least two entries every week. With the amount of time it takes to research your ideas and write a creative and interesting post, this can be overwhelming.

"I absolutely HATE writing!“

If you are not among the 2% of people who actually enjoy creative writing, then running your blog will not be much fun. And when we don’t enjoy our work, we don’t accomplish much. That’s why you see many blogs with only one or two posts over the past several years.

Startup

$99 / month
  • Unlimited calls
  • Free hosting
  • 500 MB of storage space
  • 500 MB Bandwidth
  • 24/7 support