How to Promote Your Online Ordering Program
With many areas ramping up COVID-19 restrictions again and winter weather chilling the air, many restaurants are depending on takeout and delivery services this season. Online ordering makes this process easier than ever, for both customer and restaurant, but it can be tricky to know where to start. If you’ve already switched over to an online system but would like to increase your sales through this platform, read on and follow the tips below.
Is your Google info up-to-date
Not only is online ordering a good way to provide more options to your current customers – it is actually a great way to attract new customers too. One of the first places people go to find new take-out and delivery options near them in Google, so you want to make sure they can easily find your ordering information.
Be sure to claim your Google My Business listing. You can then edit it to give the most current operating information and hours for your business and add your online ordering system front and center. Potential customers are more likely to order from you if they can order from the first link they click, rather than having to search for it.
Prioritize online ordering on your website
Similar to Google, online ordering should be the center of attention when customers go to your website. Some restaurants have included a special COVID-19 pop-up that opens immediately on the home page of their website with current hours and online ordering details. If you offer gift cards, be sure to highlight that on your homepage and online menu as well.
Make sure your online ordering menu is easy to read and detailed. Add quality descriptions for uncommon menu items so that customers don’t have to leave your platform to look something up. Strategically-placed photos can help you upsell certain items and whet the appetite.
Promote on social media
This is another place where people spend a lot of their time online. Facebook and Instagram are great places to show off appetizing photos of your specials. Social media is also a good option to promote online-only specials and discounts. Bonus points if you can link directly to those offers!
This is also a good forum for connecting with your customers. It can be a venue to ask questions, give thanks for support, or you can show off behind-the-scenes with Instagram Stories. The more relationship-building you engage in, the more loyalty you’ll build.
Providing customers with a smooth experience ordering online from you will help convert them into repeat and post-pandemic customers. Laigle Business Group can help you get the most out of our custom ordering platform.
See the difference Laigle Business Group can make in your online ordering, Click here for more info today!